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May 23, 2023, Cannes, Cote d'Azur, France: American actress EVA LONGORIA, 48, put Hollywood on notice during her 'Kering Women in Motion' talk at the 2023 76th Cannes Film Festival. The Desperate Housewives alum, is making her feature directorial debut with Flamin Hot, an inspirational story about a Frito-Lay janitor who invented Flamin Hot Cheetos. As a female director, a first-time director and a Latina director, Longoria said she felt the weight of my community and the weight of every female director when production started on Flamin Hot. Longoria noted that Hollywood does not play fair when it comes to films directed by women flopping versus male directors. There can be no margin of error for a director like Longoria, as one flop could cost her another directorial gig, she says. We dont get a lot of bites at the apple, Longoria said about Latina directors. My movie wasnt low budget by any means, it wasnt $100 million, but it wasnt $2 million. When was the last Latina-directed studio film? It was like 20 years ago. We cant get a movie every 20 years. Longoria continued, The problem is if this movie fails, people go, Oh Latino stories dont workfemale directors really dont cut it. We dont get a lot of at-bats. A white male can direct a $200 million film, fail and get another one. Thats the problem. I get one at-bat, one chance, work twice as hard, twice as fast, twice as cheap. In 2015, Kering launched the Women In Motion program, in partnership with the Festival de Cannes with the aim of shining a light on womens contribution to cinema, both in front of and behind the camera. Since then, the program has expanded internationally, extending into other forms of art including photography, literature and the plastic arts. (Credit Image: © DGP/imageSPACE via ZUMA Press Wire)