Montgomery Ward Catalogue,1889

Montgomery Ward Catalogue,1889

Montgomery Ward was founded by Aaron Montgomery Ward in 1872. Ward had conceived of the idea of a dry goods mail-order business in Chicago, Illinois, after several years of working as a traveling salesman among rural customers. In 1883, the company's catalog, which became popularly known as the "Wish Book", had grown to 240 pages and 10,000 items. In 1896, Wards encountered its first serious competition in the mail order business, when Richard Warren Sears introduced his first general catalog. In 1900, Wards had total sales of $8.7 million, compared to $10 million for Sears, and both companies would struggle for dominance during much of the 20th century. By 1904, the company had expanded such that it mailed three million catalogs, weighing 4 pounds each, to customers

Album / Science Source / Omikron

Model: No - Property: No
Rights questions?

3696 x 5041 px | 53.3 MB

31.3 x 42.7 cm | 12.3 x 16.8 in (300 dpi)