Fashion plate from Godey's Ladies's Book, showing six women wearing fashionable wedding gowns. A wedding dress or wedding gown is the clothing worn by a bride during a wedding ceremony. Color, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants. In Western cultures, brides often choose a white wedding dress, which was made popular by Queen Victoria in the 19th century. In eastern cultures, brides often choose red to symbolize auspiciousness. Godey's Lady's Book, alternatively known as Godey's Magazine and Lady's Book, was a United States magazine which was published in Philadelphia. It was the most widely circulated magazine in the period before the Civil War. Its circulation rose from 70,000 in the 1840s to 150,000 in 1860. In the 1860s Godey's considered itself the "queen of monthlies". Godey's fashions for December 1861.